American Realty MX ("we," "us," or "our"), located at Calle Av.10 Norte #258 entre 14 y 16 bis, Plaza Tukan Local 6, C.P. 77710 Playa del Carmen, México, is committed to protecting the privacy of your personal information. This Privacy Notice explains how we collect, use, and share your personal data when you visit our website, americanrealty.mx (the "Site"), or use our services.

The data controller for the purposes of this Privacy Notice is Constructora Playa del Caribe S de RL de CV.

Currently, American Realty MX does not have a designated Data Protection Officer.

We collect the following types of personal data:

• Information You Provide Directly:
  • Contact Information: Name, email address, phone number, and mailing address.
  • Property Preferences: Search criteria, saved properties, and inquiries.
  • Account Information: Username and password (if applicable).
  • Communications: Information you provide when contacting us.
  • Financial Information: When necessary for transactions, we may collect limited financial information, such as payment details.
• Information Collected Automatically:
  • Device Information: IP address, browser type, operating system, and device identifiers.
  • Usage Information: Pages visited, time spent on the Site, and navigation patterns.
  • Cookies and Tracking Technologies: We use cookies and similar technologies for website functionality, analytics, and marketing.
  • Location data: if a user grants permissions.
• Information from Third Parties:
  • We may receive information from third-party sources, such as social media platforms or public databases.

We use your personal data for the following purposes:

• To provide and improve our services, including property listings and related information.
• To respond to your inquiries and requests, including scheduling property viewings.
• To personalize your experience on the Site, including displaying relevant property listings.
• To send you property listings and marketing communications.
• To analyze website usage and trends, including using Google Analytics.
• To perform targeted advertising and remarketing through Meta Ads and Google Ads.
• To comply with legal obligations, including those related to real estate transactions.
• To provide data to our affiliated real estate agents and brokers, so that they can effectively help you with your real estate needs.
• To facilitate financial transactions related to property sales or rentals.

We process your personal data based on the following legal bases:

• Consent: For marketing communications and certain cookies.
• Contract: To provide our services and facilitate real estate transactions.
• Legitimate Interest: To improve our website and services, and for targeted advertising.
• Legal Obligation: To comply with Mexican real estate regulations.

We may share your personal data with:

• Our affiliated real estate agents and brokers.
• Third-party service providers who assist us with website hosting, data analysis, and marketing, including Google and Meta.
• Business partners for joint marketing initiatives.
• Legal authorities when required by law.
• In the event of a business transfer, such as a merger or acquisition.

Your data may be transferred to and processed in countries outside of Mexico, including the United States, by third party services we use, such as Google and Meta. We take measures to ensure adequate data protection, including contractual safeguards.

You have the following rights regarding your personal data, in accordance with the Ley Federal de Protección de Datos Personales en Posesión de los Particulares:

• Right to access your personal data.
• Right to rectify inaccurate or incomplete personal data.
• Right to cancel your personal data.
• Right to oppose the processing of your personal data.
• Right to revoke your consent (where applicable).

To exercise these rights, please contact us at livingthedream@americanrealty.mx.

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. These measures include encryption, access controls, and regular security assessments.

We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Notice, or as required by law.

We use cookies and similar technologies, including those provided by Google and Meta, to collect information about your browsing activities. You can manage your cookie preferences through your browser settings.

Our services are not intended for children under the age of 13. We do not knowingly collect personal data from children under 13.

We may update this Privacy Notice from time to time. We will post the updated notice on the Site.

If you have any questions about this Privacy Notice, please contact us at:

• Email: livingthedream@americanrealty.mx
• Phone Numbers: +1 (888) 609-5078, +52 (984) 14